Press Release Author = Paragon Print and Packaging
Industry = Food & Beverage
Press Release Summary = Today, products must carry a lot more information. Copy space is rapidly diminishing as product labels are filled with regulatory, multilingual, instructional and promotional copy. Often, important sales information is left off because it was displaced by required \"legal\" copy. So by expanding copy space, manufacturers gain the freedom to tell their customers \"all the good stuff\" while leaving enough space to allow for all the government required copy.
Press Release Body = Copy Expansion Labelling is the category name for all label systems designed to expand a product\'s copy space. Today, products must carry a lot more information. Copy space is rapidly diminishing as product labels are filled with regulatory, multilingual, instructional and promotional copy. Often, important sales information is left off because it was displaced by required \"legal\" copy. So by expanding copy space, manufacturers gain the freedom to tell their customers \"all the good stuff\" while leaving enough space to allow for all the government required copy.
The most popular copy expansion label is called a Booklet Label. This compromises of a booklet or pamphlet that is married to a pressure sensitive label. Booklet Labels can be glued, laminated or laminated and glued. A sample of a Booklet Label is shown above. There are many other names for Booklet Label, such as; Foldout Label, Extended Content Label, Expanded Content Label, Expanded Label, \"ECL\", Multi-Panel Label, Multi-ply Label, Label with Pages, and Multi-Page Label. The industry does not mean to confuse the average reader with all the different terms above, they essentially all mean the same thing - More copy space on labels and packaging. With the recent introduction of new labelling legislation which has put more onus on the presentation consumer information, it means product labelling is not able to work as hard to \"sell\" products as it is to meet legal requirements. This obviously is not a good situation from a business perspective, and rightly has many manufacturers looking for ways around this problem. Throughout 2007 the above situation will certainly increase, so the simplest way to get around this problem without diminishing the products impact and to not incur costly packaging design changes is through the utilization of copy expansion labels. Paragon Print and Packaging who are based in Spalding, Lincolnshire and are UK market leaders in food packaging for the fresh and chilled food sector, have been developing copy expansion systems for the last few years. They currently supply many different expansion labelling products to a large majority of the fresh and chilled food sector in the UK. So the next time you are in a supermarket getting your weekly shopping take a second to look at some of your packaging and see whether a copy expansion label has been used.
Web Site = http://www.paragonprintandpackaging.com
Contact Details = Paragon Print and Packaging Head Office Paragon Labels Enterprise Way Spalding Lincolnshire PE11 3YR
2022
